I joined AdFin shortly after the launch of their MVP. My challenge was to transform a dry and overwhelmingly technical analytics platform into something that is visually attractive and user friendly.
To do this I use bold typography and colors that not only add visual interest, but also convey the underlying hierachy of the design. I then drastically simplified the graphs and charts, and made them really clean and easy to digest.
After the redesign, we began creating new products from scratch. It was a great learning experience in designing something from nothing, and the process of design in an early stage startup that is still looking for product market fit.
Interactive data visualizations should be more than just static screens. With AdFin, I've taken great care to animate the transitions and interactions in order to bring our visuals to life.